Nutra-life
Strategy, Creative,
Media Buying, Production, Consulting
Background
Vitaco Australia was looking for an agency partner to commandeer Nutra-Life’s digital channels, from designing and managing all social media to creating bespoke campaign creative for their seasonal product focus. We saw it as a fantastic opportunity to do what we do best: tell the brand’s story in a way that encourages community engagement across multiple digital platforms.
Result
We were able to design and execute a digital marketing strategy that offered content as varied as an ‘at home’ series with Lisa Wilkinson; ‘Embrace Age’ an interview and podcast series championing women over 50; and category-leading gut-health cooking series with researcher Kale Brock.
It gave us a fantastic opportunity to engage a passionate community of mature influencers and thought-leaders, and create valuable content to entertain, inspire and educate: from weekly blogs to custom recipes, educational infographic animations to facilitating user-generated content that encouraged the community to share stories of their own health journey.
The results saw Nutra-Life achieve the following results during our tenure:
#1 heart health supplement
#1 gut health supplement
#1 fastest growing insomnia supplement
A very healthy result!
Testimonial
Dan and the team at Brophy delivered outstanding creative content for our portfolio of brands. They work with us on everything from digital design, video and photography. Projects are always approached with enthusiasm, care and a focus to deliver on-time and within the agreed budget.
Aimee Cutajar, Senior Marketing Manager
Let’s work together