luks

Digital Marketing Strategy, Launch Campaign Strategy, Creative Direction, Campaign Production

Background

Hand-woven, luxury Turkish towel brand, lüks, needed assistance to go to market.

They arrived with little more than an amazing product, a logo and a dream... and left with a digital marketing strategy, a brand bible - informing how they would show up tonally and aesthetically across every digital marketing channel, and a launch strategy.

Content delivered included product and editorial stills, video, ecomm, in-situ product shots and founder portraits.

Testimonial

‘We approached Dan for the creative direction for our launch campaign for lüks. His approach to building and creating content for us was such a huge gift. From problem solving the brief, to executing the shoots we knew we were in the right hands the entire journey. So many laughs and so much learning!’

Timoli & Angela, founders, lüks