Gentsac
Strategy, Creative, Media Buying, Production, Consulting
Background
Sydney-based men's grooming company, Gentsac is a small-but-mighty business that requires activation across every digital marketing touchpoint.
Working closely with the founder and CEO, we spearheaded the strategy, creative and production of stills and video campaigns, organic and paid socials; blog & EDM; influencer and ambassador campaigns; VM and in-store activations and events.
Result
The result is a holistic approach that allowed us to be the ‘marketing department at large’ for a small business that needed maximum bang for buck.
Most importantly, working with the brand has given us a chance to leverage the product offering to promote men’s wellbeing by offering education and inspiration that sits neatly along the grooming mantra of ‘daily habits of excellence’.
Testimonial
It has been an absolute privilege to work with Dan and his creative team. Their ability to ideate and create whilst understanding the overarching vision and the required KPI’s of the brand supported our internal social media and marketing objectives and I personally have learned so much along the way. I also very much admire Dan’s passion and reverence for the creative process which added a lot of value to our projects. Could not recommend enough.
Shira Linker, Founder & CEO, Gentsac
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