Dermaviduals
Content Creative & Production;
Event Production
Background
Testimonial
Since launching in 2016, our aim has been to offer a one-stop-shop for digital marketing for businesses of all sizes, giving brands the full capability of an in-house content team.
It is our pleasure then, to work with a client over a series of executions that allow us to expand the universe of the brand with each opportunity.
Throughout our continued collaboration with skincare label Dermaviduals, we tackled a series of projects that redefined the prescription brand in the eyes of Australian consumers - from ‘strictly science’ through a more elevated ‘beauty’ lens.
We partnered with Brophy on three strategic campaigns and they delivered to brief on all of them. The service received was exceptional and Dan and his team were collaborative, creative and efficient. The content ideation and creation process ran smoothly because Dan took the time to understand our vision and business goals.
Jenny Dong, Head of Marketing, Dermaviduals / Skin Solutions
A creative partnership
As part of their brand refresh, we furnished Dermavaduals’ website and socials with a talent-led content series that showcased key products in the the range, highlighting product features and usage.
Stills and videos were used across web, paid and organic social media and in large-scale VM displays.
Celebrity Ambassador
We were tasked with creating an entertaining yet informative brand ambassador campaign with Channel 7 host Nat Barr that would be rolled out across both Nat and Dermaviduals’ channels - and via a paid media campaign.
A longtime fan of the brand due to her specific skin concerns, we aimed to put a frame around Nat’s daily routine in order for her to be camera-ready five mornings a week.
Taking inspiration from Vogue’s iconic 73 Questions series, we staged a humorous question-and-answer series at-home with Nat in which we asked everything from her skincare travel kit, how she handles trolls (“block and delete”) – all the way through to which celebrity she is most looking forward to being snubbed by on the next Oscars red carpet.
Christmas
For the Dermaviduals Christmas campaign we put a frame around the painting of a poster image that would feature across all advertising and on branded packaging.
As artist Kate de Kantzow created the seasonal watercolour, we tracked in watching the painting blossom in time-lapse - before coming to life in a 3D animation to set the mood for a magical Christmas offering from Dermaviduals.
We also created a series of festive still images - reimagining Christmas in the brand’s colours - to showcase the range throughout the gift-giving season.