CALIBRE
Event: Design, Production; Production: Video, Stills.
Background
Developing close working relationships with brands, creative directors and department heads over time, we look to understand how they work - and how we can best facilitate it.
For over a decade we have collaborated with menswear brand, Calibre, creating motion that encapsulates the mood and story of the season, bringing it to life across digital marketing channels and in-store displays, in tandem with campaign imagery.
Working with some of the best male talent in the world from Jordan Barrett and Marlon Teixeira, to collaborations with Icon Magazine and ambassadors such as AFL’s Bryce Gibbs and Tim Robards, campaigns showcase the product in action while building a world around each collection.
Result
Expanding on our work creating motion around seasonal campaigns, we produced a series of large-scale runway events, designed to launch the season in front of a live audience.
Functioning as both a VIP and media event and campaign shoot, the experience needed to be shot to look as impressive in the moment as it would be online and in-store for the remainder of the season.
Testimonial
More than just a creative, Dan is a dynamic individual who combines a strong eye for detail with a collaborative approach to storytelling and content creation. He is terrific at discovering the emotional connection that exists between a brand and consumer and intuitively develops a unique narrative that delivers what is best for the brand.
Mark Coombes - Creative Director, Calibre
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