BC SNACKS
Strategy, Creative, Media Buying, Production, Consulting
Background
Our goal: to support umbrella brand Think Products’ three-person marketing team, giving them the full creative-agency capabilities in order to nurture and grow BC’s online community.
Result
With a strong focus on the streamlined, sports-luxe aesthetic of the bar itself, we created a wide range of content to champion the ‘healthy lifestyle’ of our audience.
Executions were designed to achieve a range of aims from product education, encouraging user-generated-content, and offering ‘value’ in the form of inspiration and education that allowed BC fans to think of our channels as a tool in achieving their #fitnessgoals.
Influencer collaborations provided both unique content and reach when posted; animations and graphics provided inspiration and thought- starters and product photography showcased the bar – and showed it in-situ and while the product always remained at the centre of the story.
Results during our tenure include:
13.9% Year on year growth in social following.
57% Annualised increase in impressions per $1k spent on influencers.
1.5m Average monthly impressions via paid social ad management.
Testimonial
Dan and the team at The Brophy Creative Agency delivered outstanding creative content for our portfolio of brands at Think Products. They work with us on everything from digital design, video and photography. Projects are always approached with enthusiasm, care and a focus to deliver on-time and within the agreed budget.
Aimee Cutajar, Senior Marketing Manager, Think Products
For a tailored quote on your project →